Toni Purry is an award-winning communications strategist, speaker coach, and author with nearly three decades of experience helping leaders amplify their presence and impact. As the founder of Shaping Narrative, she equips executives and organizations with the strategic tools to build thought leadership, develop standout speaker platforms, and master powerful brand storytelling. 

Her proprietary frameworks—trusted by clients like Melinda French Gates’ Pivotal Ventures, Tournament of Roses, UCLA, lululemon and Mercedes-Benz—are designed to transform subject-matter experts into magnetic spokespeople and influential voices. A former PR agency principal whose client roster included Hyatt, Marriott, Michelin-starred restaurants, and global destinations, Toni now focuses on helping leaders step boldly into their roles as brand spokespeople. 

She is the author of My Hype Book and is frequently invited to lead corporate workshops, facilitate spokesperson development, and speak on leadership, narrative, and confidence.